Ryan, can you tell us about your background and how it led you to become the Chief Product Officer at CallRail? I’ve spent more than 15 years in product development and leadership at a wide range of companies, from early-stage startups to Fortune 500 businesses. Before starting my tenure at CallRail I led the development of Banjo’s world-class artificial int...
As we stand on the cusp of the festive season, businesses are poised for a marketing extravaganza that can shape the narrative of the entire year. This article is a compass for guiding marketers, business owners, and professionals through the intricacies of crafting a successful 2023 festive marketing campaign. Delving into data-driven strategies, creative i...
In the realm of digital advertising, staying abreast of platform updates is imperative for marketers aiming to reach their target audience effectively. The advent of the Meta Special Ad Category has ushered in a new era, shaping the way advertisers approach campaigns on Meta-owned platforms, including Facebook and Instagram. This article delves into the prof...
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Introduction In the ever-evolving world of customer-centric strategies, intent data-driven customer personalization has emerged as a beacon of light for B2B businesses aiming to tailor their approach. Intent data obtains information from various customer interactions and offers valuable insights into individual preferences and behaviors. This blog will focus...
India commemorates Republic Day with great patriotism on January 26. On this day in 1950, the Constitution was ratified, establishing India as an independent democratic nation. The country is enthralled with vibrant parades, military exhibitions, and cultural festivals. India's strength and variety are exhibited at the well-known Republic Day Parade in New D...
The role and significance of the contact center has shifted and the way organizations approach their contact center infrastructure must change to align with the new realities of modern customer and employee engagement. New research from Verint and Five9 reveals organizations are struggling to embrace new customer service realities due to seismic a shift in t...
In the fast moving world of tech, reaching a 25 year anniversary is no small feat. Since its launch a quarter of a century ago, Google has revolutionised the internet – and digital advertising in particular. With its launch of AdWords in 2000, Google has put itself in the centre of the digital advertising ecosystem. Today, over two-thirds of digital ad buys ...
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