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There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs can help maximize growth in the MarTech ecosystem. How? Let’s take a look at the landscape: The Changing Landscape of MarTech For some time now, marketers have contin...

Jana, it’s a pleasure to have you with us at MarTech Cube. To start off, could you give us a brief overview of your professional journey and what led you to your current role? It’s a pleasure to be here! Yes of course, my first job out of college was working for a record label and while there I quickly took an interest in their digital department which led m...

Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization? Historically, marketers have often been urged to “speak the language of business,” a phrase that essentially meant translating the value of marketing activities into terms CEOs and CFOs could understand—often focusi...

With businesses moving into a digitized world, digital marketing has become essential to any company’s success. To keep up with constant changes in consumer habits, traditional strategies are gradually becoming obsolete. Given the current landscape, marketing companies and marketers are seeking more effective strategies to maintain communication with their c...

As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that of customer retention, customer retention is not only desirable but also a necessity. A detailed improvement technique to increase retention rates is customer feedback throug...

As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years of anticipation, many marketers still aren’t feeling ready for a cookieless world, with 63% unprepared to deliver personalized campaigns and 5...

In a world where clicking and swiping lay the groundwork for how we connect with folks, CRM tools have skyrocketed in importance. CRM systems aren’t just for tracking customer chats; they’re also gold mines of private info that need tight security. So, when we talk about CRM systems, keeping the data safe is pretty much top priority. Diving into the world of...

Stephanie, would you kindly share a brief overview of your professional journey that led to founding PartnerCentric? During my junior year of university, I interned at Scholastic Book Publishing Company. They tasked me with founding their affiliate program in the early 2000’s. I loved the company and the emerging affiliate marketing industry so much that it ...

Daniela, before we dive in, could you please share a bit about your professional background and role as Executive Vice President of North America at VTEX? Certainly! I am the Executive Vice President of North America at VTEX (NYSE: VTEX), leading sales, marketing and solution engineering, My journey in enterprise digital commerce at VTEX has been incredibly ...

Brands are continually being handed ever-more powerful lenses to scrutinize campaign impact. But while advanced measurement tools provide sharper clarity around what happens to ads after delivery, most tend to assume that statistically speaking, creative input doesn’t matter. So far, each innovation has offered a useful additional angle on performance, from ...

SnapLogic, the leader in generative integration, today announced a decade of collaboration with Adobe (Nasdaq:ADBE), a leading software provider that is changing the world through digital experiences, that has leveraged the SnapLogic Platform to accelerate the company’s data transformation across business functions. As part of Adobe’s mission to change the w...

Indeed, brand alignment remains critical in sustaining and nurturing growth in a highly competitive B2B environment. Brand advocates—devoted enthusiasts who promote the brand—significantly contribute to this alignment. Endorsing these fundamental evangelists for your brand not only improves the credibility of your brand but also unifies your message and enga...