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Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an industry watershed moment. But as the deadline loomed, and Google delayed its decision, then delayed it again, some now suspect Google may not fully deprecate the cookie at all. Google’s inaction has the industry wondering what’s behind its waffling—and, more importantly, what i...

Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an industry watershed moment. But as the deadline loomed, and Google delayed its decision, then delayed it again, some now suspect Google may not fully deprecate the cookie at all. Google’s inaction has the industry wondering what’s behind its waffling—and, more importantly, what i...

Anton, we’re excited to have you at MarTech Cube. Could you share your professional journey that led you to your current role as CEO of Epom? I started my career as a software developer very early. Before I began working on Epom Ad Server, I had successful experience developing and leading several high-load projects across different domains, including ad tec...

As we look to 2025, influencer marketing can be a powerful strategy for promoting your services, products, or brands; establishing credibility and expertise, and creating a significant following within a particular niche or industry. In a recent report by LinkedIn, it was witnessed that 46.3% of B2B companies are focusing on integrating influencer strategies...

Every year, Black Friday feels like a marathon for marketers—and a sprint for everyone else. If you’re looking to grab attention and drive sales, email is still one of the most powerful tools in your toolkit. At GetResponse, we analyzed over 1 billion emails sent by our U.S.-based customers in the first half of this year, focusing on active senders with list...

Affiliate marketing remains to be one of the most popular and lucrative models for businesses and marketers in the modern world. Hence, the need to understand trends and indicators projecting that the global affiliate marketing industry could reach $15.7 billion by 2025. The purpose of this article is to identify the key approaches worth following to harness...

AI is reshaping B2B marketing, making powerful tools for data, personalization, and automation available to businesses of all sizes. As AI becomes more widespread, marketers need to focus on improving strengths—like building relationships, choosing strategic accounts, measuring impact beyond data, and staying creative. By combining AI and these areas where A...

Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical Engineering from the College of Engineering in Guindy, Chennai, India. I began my career as a software product manager, working on the industry-leading Objective Grid at Stingray...

The holiday is around the corner, and this is a wonderful time yet one of the busiest times, especially from the rushing to and from events and working on end-of-year projects. However, this holiday can bring a powerful possibility for public relations (PR) managers and their teams to promote the brands they represent and engage with key audiences. B2B compa...

Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical Engineering from the College of Engineering in Guindy, Chennai, India. I began my career as a software product manager, working on the industry-leading Objective Grid at Stingray...

The shape of digital business will change drastically because zero-click search and generative AI are fundamentally transforming how businesses interact with consumers and interact with each other online. Businesses will have to fundamentally rethink their approach toward SEO. Instead of only sending traffic to websites, intelligent marketers are making the ...

Jeannine, please provide an overview of Kargo’s Multicultural Content Amplifier (MCA) program and its primary objectives. Kargo’s Multicultural Content Amplifier (MCA) supports diverse content owners. It is one of the most exciting programs I’ve ever worked on and I think its purpose is crucial in the advertising industry. It’s good for business and it’s goo...