In the contemporary age, precision and personalization define the landscape. Adding value to customers' daily lives can result in substantial returns—a seemingly straightforward concept. However, the reality may not be as uncomplicated. Apps like Hopper are challenging the notion that scaling in today's startup-centric, customer-focused world is arduous. Picture an app advising users against booking a flight or hiring a cab, yet raking in millions. It sounds implausible. Until now, you might have encountered apps primarily selling products or services. Today, we delve into an app urging customers not to spend—that's Hopper, deemed an anomaly by its investors.
