If there’s one phrase that nearly every marketer has heard, it’s ‘do more with less’.
The release of ChatGPT and the many, many AI-powered writing tools that followed, it actually seemed possible to abide by that adage.
As the best marketing teams know, good content is expensive and time consuming.
This is likely why immediately following the launch of ChatGPT release, marketers leapt at the ability to create content using these tools. With AI at their fingertips, even the leanest marketing team could create content at scale in a fraction of the time.
Nearly two years later we’re seeing a different, albeit clearer picture of the reality. Yes, generative AI is a powerful tool. Yes, brands and marketers...
If there’s one phrase that nearly every marketer has heard, it’s ‘do more with less’.
The release of ChatGPT and the many, many AI-powered writing tools that followed, it actually seemed possible to abide by that adage.
As the best marketing teams know, good content is expensive and time consuming.
This is likely why immediately following the launch of ChatGPT release, marketers leapt at the ability to create content using these tools. With AI at their fingertips, even the leanest marketing team could create content at scale in a fraction of the time.
Nearly two years later we’re seeing a different, albeit clearer picture of the reality. Yes, generative AI is a powerful tool. Yes, brands and marketers should use it to create content. However, it has to be used carefully.
In this post, we’re going to dig into the era of AI-generated content saturation, its negative effects on buyers, and how brands can still harness the power of AI tools at their disposal to create content their buyers actually want.
Read Full Article Here :- https://www.martechcube.com/the-ai-content-bubble-has-burst/
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