An SEO agency is a professional service provider specializing in Search Engine Optimization (SEO). These agencies help businesses and websites improve their online visibility by optimizing various elements, such as content, keywords, meta tags, and backlinks. SEO agencies employ experts in the field who stay updated with search engine algorithms and best practices to enhance a website's ranking in search engine results pages (SERPs). They offer tailored strategies, conduct keyword research, monitor website performance, and provide ongoing optimization to help clients achieve higher organic search rankings, increased web traffic, and improved online presence.