Sales swing new customers but real wins are made with loyalty

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Published on 2024/05/16

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Gains won during peak shopping season will turn to dust in 2024 unless app engagement is built all year round, argues Sue Azari, eCommerce Industry Lead at analytics firm AppsFlyer The 2023 holiday season gave app marketers many reasons to be confident. Smartphone use reached a tipping point over desktop, driving 51.8% of online sales over Black Friday in the US, likely bolstered by the increased popularity of e-commerce over physical shopping last year. In fact, online retail sales increased by 6.3% year on year in the period between November and Christmas Eve, compared to in-store sales that were up a more modest 2.2% year on year, according to research from Mastercard SpendingPulse. A stellar user experi...

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301, Los Angeles, USA
90056
Los Angeles
California
United States
34.05223, -118.24368
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Mark10
Mark10
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