There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs can help maximize growth in the MarTech ecosystem.
How? Let’s take a look at the landscape:
The Changing Landscape of MarTech
For some time now, marketers have continued to struggle to accurately measure and attribute campaign impacts across diverse channels. The utilization of predictive analytics and AI data modeling, while promising for targeted marketing, have been a mixed blessing.
There are hurdles to complex data integration, as well as ethical considerations in using AI technologies. Integrating sales intellige...
There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs can help maximize growth in the MarTech ecosystem.
How? Let’s take a look at the landscape:
The Changing Landscape of MarTech
For some time now, marketers have continued to struggle to accurately measure and attribute campaign impacts across diverse channels. The utilization of predictive analytics and AI data modeling, while promising for targeted marketing, have been a mixed blessing.
There are hurdles to complex data integration, as well as ethical considerations in using AI technologies. Integrating sales intelligence / enablement with marketing automation efforts is often impeded by technical barriers.
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