MarTech Interview with Scott Goodson, Founder and CEO of StrawberryFrog

Scott, you’ve led StrawberryFrog for 25 years, driving it to become a leader in purpose-driven advertising. Can you share with us your professional journey and how you’ve maintained such a strong creative vision over the years?
Ad Age Small Agency of the Year is StrawberryFrog for our purpose work. Nice trophy, but let’s talk about real impact. The world’s a dumpster fire of problems, and each one’s a golden ticket for companies to sell products while actually doing some good. Novel concept, right? Take SunTrust. We didn’t just peddle more banking products. We engineered the onUp Movement, turning financial stress into confidence. Result? New accounts skyrocketed, and employee loyalty went through the roof. This isn’t just feel-good fluff. It’s capitalism with a conscience. Blame it on my Canadian roots and Swedish career kickoff. Those countries are to social responsibility what Silicon Valley is to overvalued startups.
This isn’t just about solving problems. It’s about staying relevant in an industry that moves faster than a tweet during a presidential debate. StrawberryFrog’s been in the game for 25 years — the same month that ‘Baby One More Time’ album debuted from Britney Spears. That’s longer than most influencers have been alive. You don’t survive that long by playing it safe. We’re out here playing 4D chess.

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