Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ?
I’ve worked in digital media and advertising for my entire career. That has included senior revenue roles at both start-ups and global media organizations, including News Corp and Bloomberg. I have also served as an advisor for several businesses to help them drive growth.
I joined Equativ in 2019, formerly Smart AdServer, as Vice President Head of Demand. I had worked my entire career on the publisher side, calling on agencies and advertisers – selling direct IOs across premium owned-and-operated supply, sponsorships, and native ad campaigns across digital, audio, TV, events, and more. While ...
Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ?
I’ve worked in digital media and advertising for my entire career. That has included senior revenue roles at both start-ups and global media organizations, including News Corp and Bloomberg. I have also served as an advisor for several businesses to help them drive growth.
I joined Equativ in 2019, formerly Smart AdServer, as Vice President Head of Demand. I had worked my entire career on the publisher side, calling on agencies and advertisers – selling direct IOs across premium owned-and-operated supply, sponsorships, and native ad campaigns across digital, audio, TV, events, and more. While I was curious about Ad Tech, I was also cautious, skeptical, and uncomfortable. There were too many people speaking with too much certainty about what they didn’t fully understand, couldn’t control, and in most cases were too ashamed to question.
Read Full Interview Here :- https://www.martechcube.com/martech-interview-with-mike-sadicario/
Visit Our Website:- https://www.martechcube.com
