Could you provide an overview of your journey to Director of Brand and Communications at Glassbox?
Before joining Glassbox as Director of Brand and Communications, I spent many years in corporate communications and brand marketing, specializing in high-growth B2B tech companies. Having always had a deep passion for storytelling and strategic communication, I’ve found particular success in leveraging owned and earned channels to establish brands as industry frontrunners throughout my career. When the opportunity arose to join Glassbox, I was drawn to the company’s commitment to innovation – particularly within the AI space – as well as its customer-centric approach. Now, I’m thrilled to be here shaping...
Could you provide an overview of your journey to Director of Brand and Communications at Glassbox?
Before joining Glassbox as Director of Brand and Communications, I spent many years in corporate communications and brand marketing, specializing in high-growth B2B tech companies. Having always had a deep passion for storytelling and strategic communication, I’ve found particular success in leveraging owned and earned channels to establish brands as industry frontrunners throughout my career. When the opportunity arose to join Glassbox, I was drawn to the company’s commitment to innovation – particularly within the AI space – as well as its customer-centric approach. Now, I’m thrilled to be here shaping our brand narrative, driving global communications strategies, and fostering meaningful connections with our audience.
How can retailers enhance customer engagement through mobile apps during peak shopping seasons?
When it comes to peak shopping seasons, retailers can stand out by flexing their digital muscles. Despite the critical shopping months remaining the same as years past (November and December are still the holiday MVPs, according to McKinsey), our survey revealed an interesting development: 70% of consumers kick off their shopping journeys online. No surprise there —why bother with crowded malls when you can browse from your cozy couch?
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