MarTech Interview with Anton Ruin, CEO of Epom

Anton, we’re excited to have you at MarTech Cube. Could you share your professional journey that led you to your current role as CEO of Epom?
I started my career as a software developer very early. Before I began working on Epom Ad Server, I had successful experience developing and leading several high-load projects across different domains, including ad tech. At the age of 23, I was offered the opportunity to lead a startup now known as Epom. I have always been a tech guy, and for a business like ad tech SaaS products, that expertise is incredibly valuable. It all starts with tech expertise, but over time, the focus shifted to the business development aspect.
How do infrastructure limitations impact the effectiveness of ad tech, and what strategies can companies employ to mitigate these challenges?
At Epom, we rarely use cloud-based technologies or dedicated servers, only opting for them when financially expedient. This allows us to afford more for less money compared to cloud-based SaaS solutions. In our second year, we decided to move all our infrastructure to owned servers. However, we must always balance service price and quality. It is really important for us to provide a service that is both affordable for our clients and able to fully satisfy 95% of our potential customers.

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