Implications for Click IDs and Their Role in Marketing Analytics

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Published on 2024/02/05

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The latest in privacy and security innovations to hit marketers comes with Safari’s introduction of Link Tracking Protection in iOS 17 and macOS Sonoma. According to Apple, “Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing.” Also Read – Role of Management Account in Strategic Planning Understanding the shift in tracking dynamics. Safari’s Link Tracking Protection marks a significant move towards enhanced user privacy. By automatically removing tracking...

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301, Los Angeles, USA
90056
Los Angeles
California
United States
34.05223, -118.24368
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