The Role of Data in Product Information Management
The real value of leveraging PIM to capture a market hinges on its ability to serve as a comprehensive source of truth. This role extends far beyond simple data storage. To achieve this, it must be adept at integrating and organizing data from various sources, typically through system integration and using modern, integrated platforms. These new solutions often can eliminate the need for an additional middleware layer that once played a pivotal role in performing operations to convert technical data into customer-friendly information.
Let’s look at an example. In a Product Lifecycle Management (PLM) system you may have “Pantone 123” in your design or engi...
The Role of Data in Product Information Management
The real value of leveraging PIM to capture a market hinges on its ability to serve as a comprehensive source of truth. This role extends far beyond simple data storage. To achieve this, it must be adept at integrating and organizing data from various sources, typically through system integration and using modern, integrated platforms. These new solutions often can eliminate the need for an additional middleware layer that once played a pivotal role in performing operations to convert technical data into customer-friendly information.
Let’s look at an example. In a Product Lifecycle Management (PLM) system you may have “Pantone 123” in your design or engineering system for a color for a particular product. However, you are not going to use “Pantone 123” as the color listed on the product for consumers to purchase. Instead, you’ll enrich that information with your PIM system to read “Fire Engine Red,” or something that will easily resonate with customers. Having the ability to transform that engineering color description into an enhanced customer description for marketers to use is essential.
This integration is particularly critical in industries where precision and data accuracy are essential, such as in the medical device field. In this industry, the accuracy of product information can directly impact patient safety, making it imperative that the PIM consolidates data effectively and maintains its integrity throughout the product lifecycle. In a sector like medical devices, where lives are on the line, the product data needs to be 100% accurate.
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