As consumers, we’ve all experienced fear about big data and its apparent ambivalence to privacy. Frightening headlines like “What Your Fitness App Knows About You” are pervasive. All companies interfacing with sensitive consumer information have the responsibility to dispel this understandable trepidation.
The prevalence of careless and ambiguous data collection and increasing public awareness of misuse have led many consumers to believe that data collection is inherently unethical. Yes, there are many examples of unethical data handling. However, I believe there is a correct way — AKA, a secure, confidential and compliant way — to collect consumer data. It requires businesses to focus on solving tech...
As consumers, we’ve all experienced fear about big data and its apparent ambivalence to privacy. Frightening headlines like “What Your Fitness App Knows About You” are pervasive. All companies interfacing with sensitive consumer information have the responsibility to dispel this understandable trepidation.
The prevalence of careless and ambiguous data collection and increasing public awareness of misuse have led many consumers to believe that data collection is inherently unethical. Yes, there are many examples of unethical data handling. However, I believe there is a correct way — AKA, a secure, confidential and compliant way — to collect consumer data. It requires businesses to focus on solving technically complex and often neglected challenges such as consent enforcement and secure data processing infrastructure.
The General Data Protection Regulation Act (GDPR) and California Consumer Privacy Act (CCPA) delineate numerous protections for consumer privacy. Both acts stipulate that consumer data should be collected transparently and fairly, with advance notices provided to consumers about the intent of data collection.
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