As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years of anticipation, many marketers still aren’t feeling ready for a cookieless world, with 63% unprepared to deliver personalized campaigns and 54% lack a strategy for personalization using first-party data.
In this shifting paradigm, marketers must adapt to maintain precision in their campaigns and maximize ROI across various channels while ensuring user privacy. Fortunately, they are now able to obtain unique, privacy-focused audience insights through the use of contextual and behavioral intellig...
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years of anticipation, many marketers still aren’t feeling ready for a cookieless world, with 63% unprepared to deliver personalized campaigns and 54% lack a strategy for personalization using first-party data.
In this shifting paradigm, marketers must adapt to maintain precision in their campaigns and maximize ROI across various channels while ensuring user privacy. Fortunately, they are now able to obtain unique, privacy-focused audience insights through the use of contextual and behavioral intelligence, leveraging the power of first-party data and AI to pave a better way forward.
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