Gray label Vs white label are two different branding and distribution strategies. White label products are generic manufactured by one company but sold by another under their own branding. The original manufacturer's name is hidden or white-label to allow the reseller to market it as their own.
If I Would Like To Say About gray label products fall in between white label and private label. Gray label products are also manufactured by one company but sold by another and the reseller may make minor modifications or customizations but they often retain some aspects of the original manufacturer's branding, making it a semi-customized product.
In summary white label products are fully rebranded by the reseller whil...
Gray label Vs white label are two different branding and distribution strategies. White label products are generic manufactured by one company but sold by another under their own branding. The original manufacturer's name is hidden or white-label to allow the reseller to market it as their own.
If I Would Like To Say About gray label products fall in between white label and private label. Gray label products are also manufactured by one company but sold by another and the reseller may make minor modifications or customizations but they often retain some aspects of the original manufacturer's branding, making it a semi-customized product.
In summary white label products are fully rebranded by the reseller while gray label products maintain some elements of the original brand offering a middle ground between full customization and generic distribution.
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