Dive into the world of server-side ad insertion (SSAI) with this in-depth technical guide. This blog explores the key concepts behind SSAI, shedding light on how it enables seamless ad delivery and improves viewer experience by integrating ads directly into video streams. Understand the architecture, workflow, and the benefits of SSAI for content providers, advertisers, and users alike. The article also discusses the challenges of implementing SSAI, best practices for optimization, and how it compares to client-side ad insertion. Whether you're a developer, media professional, or ad tech enthusiast, this guide provides essential insights into the future of digital advertising in video streaming.
