The Digital Agriculture Marketplace Market is witnessing impressive growth, with its value projected to increase from USD 6.89 billion in 2021 to approximately USD 16.35 billion by 2028, at a CAGR of 13%. This growth is fueled by the rising adoption of smart devices in agriculture and the increased digitalization of agricultural practices. The market encompasses digital platforms that enable farmers to directly sell their products to traders or customers, enhancing transparency and sustainability in the agri-food supply chain.
A significant driver of this market's expansion is the growing investment in digital agriculture technologies, which include tools for precision farming, IoT devices, and big data analyt...
The Digital Agriculture Marketplace Market is witnessing impressive growth, with its value projected to increase from USD 6.89 billion in 2021 to approximately USD 16.35 billion by 2028, at a CAGR of 13%. This growth is fueled by the rising adoption of smart devices in agriculture and the increased digitalization of agricultural practices. The market encompasses digital platforms that enable farmers to directly sell their products to traders or customers, enhancing transparency and sustainability in the agri-food supply chain.
A significant driver of this market's expansion is the growing investment in digital agriculture technologies, which include tools for precision farming, IoT devices, and big data analytics. These technologies help farmers make informed decisions, improve productivity, and optimize resource use. Furthermore, the shift towards digital platforms is addressing food security challenges and supporting farmers by providing access to financing, logistics, and buyer markets.
The COVID-19 pandemic initially impacted the market by causing financial losses for farmers and disruptions in supply chains. However, post-pandemic, the market is expected to benefit from increased demand for agricultural products and a shift towards digital solutions due to labor shortages and supply chain issues.
The Digital Agriculture Marketplace Market is segmented by business channels, products, and regions. The B2B segment is expected to hold a significant share, offering benefits like direct transactions and transparency. Perishable goods are anticipated to dominate the product segment. Regionally, Asia-Pacific is poised to lead due to rapid digitalization and agricultural employment in countries like China and India.
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