Bulk SMS and digital marketing are two distinct but interconnected strategies used by businesses to reach their target audience effectively. Here's a brief overview of each:
Bulk SMS: Bulk SMS, as the name suggests, involves sending a large volume of text messages simultaneously to a targeted group of recipients. This method is commonly used by businesses to communicate promotional offers, updates, reminders, alerts, and other important information to their customers or subscribers. It's an efficient way to reach customers directly on their mobile phones, as SMS messages typically have high open rates.