"Reputation Monitoring Increases Credibility: No matter what size business it is, no one is spared from a negative review. Customers are always more eager to write bad reviews than good ones. That is why online reputation monitoring is important for a business so that they can immediately attend to the issue.
Good reviews help in affecting SEO rankings: We all want our businesses to be displayed on the top pages of search engines. Online reputation monitoring helps in doing so. But having many good reviews alone is not important; you should also think about SEO- optimized content."