Amazon PPC (Pay-Per-Click) Advertising is a digital marketing strategy employed by sellers and vendors on the Amazon marketplace to promote their products and increase visibility to potential customers. It operates on a cost-per-click model, meaning advertisers only pay when a user clicks on their ad, not for ad impressions. Here's a breakdown of how Amazon PPC Advertising works.
Ad Formats: Amazon offers several ad formats, including Sponsored Products, Sponsored Brands (formerly known as Headline Search Ads), and Sponsored Display Ads. Each format serves a different purpose and appears in various locations on Amazon's platform.
