Dallas-based digital marketing agency Aletheia Marketing & Media Inc has acquired AI content intelligence platform Pluralytics.
The acquisition comes at a time when values are a primary driver of consumer purchasing decisions, business communication, and employee relations, making the opportunities to scale with AI boundless. The Aletheia and Pluralytics combination marks an unprecedented opportunity in the marketing and AI spaces to truly understand values-driven communication and craft personalized content, campaigns, and applications.
Pluralytics’ groundbreaking SaaS platform uses principles of behavioral science and AI to pinpoint consumers’ key values and priorities that inspire their purchases. Th...
Dallas-based digital marketing agency Aletheia Marketing & Media Inc has acquired AI content intelligence platform Pluralytics.
The acquisition comes at a time when values are a primary driver of consumer purchasing decisions, business communication, and employee relations, making the opportunities to scale with AI boundless. The Aletheia and Pluralytics combination marks an unprecedented opportunity in the marketing and AI spaces to truly understand values-driven communication and craft personalized content, campaigns, and applications.
Pluralytics’ groundbreaking SaaS platform uses principles of behavioral science and AI to pinpoint consumers’ key values and priorities that inspire their purchases. Their ValuesFinder™ platform and patented model analyzes and predicts performance to generate tailored messaging that deeply resonates with diverse audience segments.
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