Digital marketing utilizes online channels like search engines, social media, and email to connect with audiences. Strategies include SEO for improved search rankings, content creation for engagement, social media marketing for brand visibility, email campaigns for direct communication, and PPC advertising for targeted outreach. It's about leveraging digital platforms to reach, engage, and convert customers effectively Through analytics, businesses refine strategies for maximum impact, making digital marketing an essential tool for driving growth and achieving marketing objectives in today's digital landscape.
