Tamara Melon founded Jimmy Choo Ltd. in 1996 to build a high-end shoe business. The brand has evolved into an iconic lifestyle corporation with a glossy edge and a confident sense of style. Purses, tiny leather accessories, scarves, sunglasses, eyeglasses, belts, fragrances, and men's shoes continue to make up the majority of the product line.Sandra Choi, Mr Jimmy Choo's niece, is the creative director. She is in charge of brand identity and product category design for each label. With CEO Pierre Denis, they share the objective of creating one of the world's most desirable luxury brands. A little Jimmy Choo wish fulfilment. immersed in a smell. A scent that becomes powerful, fleeting, and fleeting.
