New technologies in the endoscopy devices market are transforming diagnostic and therapeutic procedures. AI-powered imaging improves detection accuracy, whilst robotic-assisted endoscopy enables accurate, less invasive procedures. The use of augmented reality (AR) gives real-time, 3D visuals, which improve navigation during procedures. Advanced materials and miniaturization enable more flexible, patient-friendly devices. Additionally, wireless capsule endoscopy is gaining traction, allowing for non-invasive examination of the gastrointestinal tract. These cutting-edge developments not only improve patient outcomes but also make healthcare providers' workflows more efficient.