Keyword research is the foundation of any successful SEO strategy. This guide explains the process of identifying high-value keywords that will drive targeted traffic to your website. Learn how to use keyword tools like Google Keyword Planner, SEMrush, and Ahrefs to find keywords relevant to your niche. Understand search intent, long-tail keywords, and how to prioritize the best opportunities for optimization. Armed with this knowledge, you can tailor your content to rank higher on search engines and attract the right audience.