Introduction In the contemporary world of the digital revolution, customers have plenty of choices in terms of services and brands. Thus, it’s essential for organizations to forge an establishment to create viable and lasting connections. Customer relationship management does not stop with transactional engagements but rather strives for what CRM is after, w...
Evolution of Virtual Reality in Training There have been massive changes in the employment of VR for training. Starting out mostly as an entertainment tool, VR has evolved into the core of professional training environments. This transformation can be attributed to the need for better, interactive learning environments. Technology advancements have been vita...
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
Companies are always looking for internal ways to implement creative marketing strategies and stock market traders for better development. The advent of AI has revolutionized ABM, leading to increased opportunities and redefining the ways businesses interact with their target audiences. AI has the potential to analyze huge volumes of data, find patterns, and...
The latest in privacy and security innovations to hit marketers comes with Safari’s introduction of Link Tracking Protection in iOS 17 and macOS Sonoma. According to Apple, “Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and...
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
Introduction In a highly competitive environment, businesses must be able to meet and satisfy changing consumer needs. The contemporary consumer is much more assertive than ever, indicating the market through their decisions and manners. With technological development, businesses need to keep moving forward in order to not be out of place. In this article, w...
As the business world becomes more and more competitive, attracting people’s attention and turning this interest into actual sales is an ongoing battle. Most of the time, classical marketing strategies lead to results which are not quantifiable. It is within this context that performance-based marketing becomes a strategic model for measuring outcomes. This ...
Could you share some insights into your professional background and journey that led you to the role of Chief Marketing Officer at Acxiom, as well as your experiences and expertise in the field of customer intelligence? I joined Acxiom, now part of IPG, as a marketer 26 years ago. Before that, I started my career as a Royal Navy officer, before my eyesight f...
In the ever-evolving landscape of B2B manufacturing, the combination of artificial intelligence (AI) and account-based marketing (ABM) has ushered in a new dawn of efficiency and effectiveness in converting target audiences into clients. As B2B businesses strive to reach and engage with their customers, AI-enabled technologies play a pivotal role in reshapin...
Stay ahead in the evolving landscape of marketing dynamics by knowing the difference between demand and lead generation. In the web of marketing, there are two terms that tend to interweave with each other, creating a riddle for professionals: demand and lead generation. Although they have the same objective of enhancing business performance, their approache...
Katrina Smart The IAB predicts the rapidly growing retail media industry in Europe will reach €25B by 2027. As the market continues to grow, and an increasing number of new retail media networks launch across Europe, the challenge to determine the best investment becomes even more complex. Although the European market is much more nascent than the US, retail...
