AdTech, also known as advertising technology, has revolutionized the digital advertising industry by enabling advertisers, publishers, and brands to streamline their marketing strategies and optimize their ad spend. Over the past decade, the AdTech ecosystem has evolved significantly, offering highly sophisticated tools that allow businesses to target their ...
In 2025, customer service will no longer be limited to phone calls and emails as chatbots have emerged as game-changers in lead generation. But how? Unlike traditional customer service channels, chatbots operate 24/7, ensuring customers receive immediate assistance regardless of time zones or business hours. Therefore, these AI-powered virtual assistants hav...
Among these advancements, conversational intelligence (CI) stands out as a game-changer, enabling your B2B businesses to understand, engage, and convert customers like never before. But the implementation of CI is incomplete without incorporating conversational AI tools, that guide your businesses to unlock valuable insights, enhance customer interactions, a...
In the fast-paced world of digital marketing, staying updated with the latest marketing technology advancements is crucial for businesses aiming to maintain a competitive edge. MarTechCube is a leading platform dedicated to providing the latest marketing technology updates, industry insights, and expert opinions. Whether you are a marketing professional, bus...
Marketing technology is changing rapidly, and with different AI- and ML-powered tools and strategies in the picture, marketers need to focus on making stricter data privacy rules, understand the need for personalization, and also face exciting opportunities and complex challenges. To stay ahead, you just no longer adapt to the changes but anticipate what’s n...
Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ? I’ve worked in digital media and advertising for my entire career. That has included senior revenue roles at both start-ups and global media organizations, including News Corp and Bloomberg. I have also served as an advisor for several businesses t...
The AdTech space faced many hurdles in 2024: mixed messages around third party cookies; the challenge of personalizing ads despite tighter privacy constraints; and declining investment. Yet it also prompted transformation, such as generative AI helping achieve – to some degree – privacy-protecting personalization. As we move into 2025, AdTech is certainly pr...
Scott, you’ve led StrawberryFrog for 25 years, driving it to become a leader in purpose-driven advertising. Can you share with us your professional journey and how you’ve maintained such a strong creative vision over the years? Ad Age Small Agency of the Year is StrawberryFrog for our purpose work. Nice trophy, but let’s talk about real impact. The world’s a...
In the dynamic world of B2B marketing, staying ahead of the curve requires constant innovation and a willingness to let go of strategies that no longer deliver value. As businesses prepare for 2025, it’s crucial to identify and eliminate outdated marketing trends that hinder growth. This Martech Cube article highlights the top five B2B marketing practices th...
Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an industry watershed moment. But as the deadline loomed, and Google delayed its decision, then delayed it again, some now suspect Google may not fully deprecate the cookie at all. Google’s inaction has the industry wondering what’s behind its waffling—and, more importantly, what i...
Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an industry watershed moment. But as the deadline loomed, and Google delayed its decision, then delayed it again, some now suspect Google may not fully deprecate the cookie at all. Google’s inaction has the industry wondering what’s behind its waffling—and, more importantly, what i...
Anton, we’re excited to have you at MarTech Cube. Could you share your professional journey that led you to your current role as CEO of Epom? I started my career as a software developer very early. Before I began working on Epom Ad Server, I had successful experience developing and leading several high-load projects across different domains, including ad tec...
