Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because ...
Many lay people tend to mix up marketing and selling, assuming that one naturally follows the other. However, business leaders know better. They know that these two functions are markedly different from each other. And they also understand the negative implications of not coordinating marketing and selling efforts. Often, even when lead generation is suffici...
In sales offices across B2B organizations, AEs and sales leaders grapple with their CRMs, questioning their promised benefits amidst the daily grind. Sales leadership faces resistance from their teams, battling misconceptions about the CRM’s relevance. Meanwhile, sales folks on the ground wonder if CRMs can truly help them close business. At the core of this...
MarTech Cube, a renowned leader in B2B digital publishing, has announced a strategic partnership with BBN International, a global network of more than 30 creative and client-focused marketing agencies. This collaboration is set to enhance the capabilities of both organizations in the realm of B2B marketing. “This partnership with BBN International represents...
Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Over the past 20 years, I have dedicated myself to the world of product design and development. Throughout this journey, I have witnessed a remarkable transformation in how organizations ...
IoT promises to change the face of modern marketing, providing businesses with new ways to interact with consumers. The connotation of IoT lies not only in a colossal network of connected devices but also in the continual collection of data on user behavior. With more and more such devices making their way into different aspects of life, especially in the ha...
Greetings Matthew, Can you share with our audience a brief overview of your professional journey, highlighting key milestones and experiences that have shaped your career in the ad tech industry? I’ve spent the last 15+ years of my career in AdTech and I am grateful to have had the opportunity to experience the wide spectrum of the media business firsthand. ...
Mike, please provide a brief overview of AdLib and its unique position in the advertising software industry. a. AdLib stands out in the advertising software industry by seamlessly connecting with top global DSPs through our MetaDSP. We offer analytics that ingest and normalize data from diverse DSPs and major media supply sources, providing consolidated repo...
If you’re a corporate marketer whose job is to get a B2B marketing message in front of a global audience, is the structure of your agency’s network really of importance when you’ve got so many other considerations when appointing a creative partner? After all, there are a diverse array of models (we’ve counted 20), and even if you are just considering the tw...
Gains won during peak shopping season will turn to dust in 2024 unless app engagement is built all year round, argues Sue Azari, eCommerce Industry Lead at analytics firm AppsFlyer The 2023 holiday season gave app marketers many reasons to be confident. Smartphone use reached a tipping point over desktop, driving 51.8% of online sales over Black Friday in th...
Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value to the customer, which is central to the success of any D2C or e-commerce business. As the direct-to-consumer (D2C) and e-commerce landscapes evolve, savvy businesses recognize the immense value of marketing analytics. Far beyond ...
The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing strategies must be refined. In 2024, a defined digital growth strategy will merely be more critical than necessary. Even though there are a lot of alternatives, what...
