In a world where clicking and swiping lay the groundwork for how we connect with folks, CRM tools have skyrocketed in importance. CRM systems aren’t just for tracking customer chats; they’re also gold mines of private info that need tight security. So, when we talk about CRM systems, keeping the data safe is pretty much top priority. Diving into the world of...
Stephanie, would you kindly share a brief overview of your professional journey that led to founding PartnerCentric? During my junior year of university, I interned at Scholastic Book Publishing Company. They tasked me with founding their affiliate program in the early 2000’s. I loved the company and the emerging affiliate marketing industry so much that it ...
Daniela, before we dive in, could you please share a bit about your professional background and role as Executive Vice President of North America at VTEX? Certainly! I am the Executive Vice President of North America at VTEX (NYSE: VTEX), leading sales, marketing and solution engineering, My journey in enterprise digital commerce at VTEX has been incredibly ...
Brands are continually being handed ever-more powerful lenses to scrutinize campaign impact. But while advanced measurement tools provide sharper clarity around what happens to ads after delivery, most tend to assume that statistically speaking, creative input doesn’t matter. So far, each innovation has offered a useful additional angle on performance, from ...
SnapLogic, the leader in generative integration, today announced a decade of collaboration with Adobe (Nasdaq:ADBE), a leading software provider that is changing the world through digital experiences, that has leveraged the SnapLogic Platform to accelerate the company’s data transformation across business functions. As part of Adobe’s mission to change the w...
Indeed, brand alignment remains critical in sustaining and nurturing growth in a highly competitive B2B environment. Brand advocates—devoted enthusiasts who promote the brand—significantly contribute to this alignment. Endorsing these fundamental evangelists for your brand not only improves the credibility of your brand but also unifies your message and enga...
Social media feeds are flooded with influencer-supported content, sponsored posts, and advertisements showcasing the newest products. Because there is more stuff in feeds than users can handle, organic postings are becoming invisible and overtaken by sponsored content. More organic reach develops organically as more material is released. As a result, social ...
Zendesk, the company providing the most complete AI solution for CX on the market, today announced Lila Tretikov has joined its Board of Directors. Her appointment comes as the company delivers the industry’s most powerful AI Agents backed by 100 percent quality assurance and workforce engagement management. Tretikov currently serves as Partner and Head of A...
As consumers, we’ve all experienced fear about big data and its apparent ambivalence to privacy. Frightening headlines like “What Your Fitness App Knows About You” are pervasive. All companies interfacing with sensitive consumer information have the responsibility to dispel this understandable trepidation. The prevalence of careless and ambiguous data collec...
Dallas-based digital marketing agency Aletheia Marketing & Media Inc has acquired AI content intelligence platform Pluralytics. The acquisition comes at a time when values are a primary driver of consumer purchasing decisions, business communication, and employee relations, making the opportunities to scale with AI boundless. The Aletheia and Pluralytics...
Nextiva, the leading unified customer experience management platform, announced that Stephanie Robotham has been appointed as Chief Growth Officer, partnering with Chief Marketing Officer Yaniv Masjedi and Chief Revenue Officer Jim Nystrom to accelerate the company’s next phase of growth. Robotham has 30 years of experience leading creative and innovative ma...
Bill, can you please give a brief overview of your professional journey in e-commerce and marketing leading to your current role at SmartBug Media? I entered the e-commerce world back in early 2012 as a platform developer, but I quickly realized my strengths were better suited to client and brand management. For more than a decade, I’ve had the opportunity t...
