The B2B marketing realm has evolved over the years, especially with the introduction of advancement and innovation in technology. Technologies such as AI and ML have brought modifications to traditional marketing efforts, and this shift encouraged B2B businesses to operate or adopt new strategies to remain competitive. And one of the most potent marketing te...
Partnerships have undergone a remarkable evolution, transcending their traditional role as a mere “nice to have” to becoming integral drivers of growth. Against the backdrop of evolving marketing trends, the significance of partnerships has become increasingly apparent. Various industries are witnessing a surge in their acknowledgment as pivotal for driving ...
The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand the B2B buyer’s cravings, companies look for conversational marketing that actively strides in listening to potential clients. From providing them ground zero insights to collecting n...
Could you provide an overview of your journey to Director of Brand and Communications at Glassbox? Before joining Glassbox as Director of Brand and Communications, I spent many years in corporate communications and brand marketing, specializing in high-growth B2B tech companies. Having always had a deep passion for storytelling and strategic communication, I...
If there’s one phrase that nearly every marketer has heard, it’s ‘do more with less’. The release of ChatGPT and the many, many AI-powered writing tools that followed, it actually seemed possible to abide by that adage. As the best marketing teams know, good content is expensive and time consuming. This is likely why immediately following the launch of ChatG...
Customer Data Platforms (CDPs) have become indispensable tools in today’s data-driven business landscape. They empower organizations to centralize and use customer data for improved marketing, sales and customer service strategies. However, with the rapid evolution of technology and increasing data privacy concerns, choosing the right CDP can prove to be a d...
Customer Data Platforms (CDPs) have become indispensable tools in today’s data-driven business landscape. They empower organizations to centralize and use customer data for improved marketing, sales and customer service strategies. However, with the rapid evolution of technology and increasing data privacy concerns, choosing the right CDP can prove to be a d...
In the age of rapid digital transformation, the emergence of AI technologies like ChatGPT has revolutionized the way we interact with media and information, presenting both unprecedented opportunities and significant challenges for businesses in the realm of public relations and brand strategy. This transformation is not just about the adoption of new tools ...
By 2025, a customer loyalty program for encouraging multiple B2B purchases is not only a valuable marketing asset but a necessity for sustainable success and competitive advantage in the saturated martech market. Through providing target incentives, using information for differentiation, and connecting loyalty to all other forms of marketing communication, c...
With the current evolving world of B2B marketing, it is vital for companies to focus on retaining their loyal customers and continue to drive business with them. It not only increases the responsibility of building a loyalty program that rewards customers for repeat purchases but drives a sense of being valued among themselves. When it comes to loyalty progr...
One cannot just store data to be considered good at managing digital assets; it is all about how one can make operations smooth, effective collaboration, and efficient. As such, the Digital Asset Management (DAM) software has proven crucial to organizations with the following objectives. But what are the ways to optimally utilize the concept of DAM in order ...
In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new dawn of efficiency and personalization. With businesses and marketers keen to navigate this evolving landscape, the stakes are high, and the race to leverage AI in MarTech is on. MarT...
