The digital advertising industry is currently undergoing revolutionary changes that have AI at its core. AI capabilities drive dynamic changes in programmatic video advertising since this automated video advertisement system allows automated buying and placement as well as optimization. Programmatic advertising enhanced by AI enables better audience targetin...
My career began in the hospitality industry, where I spent 14 years honing my skills in marketing and events. My studies in Events Management at Sheffield Hallam University, with a focus on arts and entertainment, provided a solid foundation for developing and executing successful brand campaigns for various hospitality venues. I’ve always been driven by a p...
Greetings Laetitia, Can you briefly outline your journey to becoming VP of Marketing at Akeneo and how your experiences have influenced your approach in this industry? Thank you for having me! My journey in marketing has been unique, but adventurous to say the least. Marketing is my passion and I am lucky to be able to consider my job a passion. Over the cou...
Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have become the new normal, each vying for our attention. Throughout the day, our phones buzz with SMS alerts and branded push notifications, and another wave of promotional emails floods in. Welcome to the life of a modern consumer. However,...
The 21st century digital marketing is undergoing a seismic shift from Web2 to Web3. As the Internet becomes more decentralized and blockchain technology takes center stage, a voluntary concept is emerging—Web3 marketing. Therefore, it’s the ideal time when marketers must adapt to this evolution to stay ahead of the curve. In today’s MarTech Cube article, we ...
In the B2B world, data is more than just numbers—it’s a goldmine of insights that can drive strategic decisions, operational efficiency, and ultimately, profitability. In fact, data-driven companies are 19 times more likely to be profitable. However, managing the sheer volume and variety of data can be overwhelming. This is where a data management platform (...
AdTech, also known as advertising technology, has revolutionized the digital advertising industry by enabling advertisers, publishers, and brands to streamline their marketing strategies and optimize their ad spend. Over the past decade, the AdTech ecosystem has evolved significantly, offering highly sophisticated tools that allow businesses to target their ...
In 2025, customer service will no longer be limited to phone calls and emails as chatbots have emerged as game-changers in lead generation. But how? Unlike traditional customer service channels, chatbots operate 24/7, ensuring customers receive immediate assistance regardless of time zones or business hours. Therefore, these AI-powered virtual assistants hav...
Among these advancements, conversational intelligence (CI) stands out as a game-changer, enabling your B2B businesses to understand, engage, and convert customers like never before. But the implementation of CI is incomplete without incorporating conversational AI tools, that guide your businesses to unlock valuable insights, enhance customer interactions, a...
In the fast-paced world of digital marketing, staying updated with the latest marketing technology advancements is crucial for businesses aiming to maintain a competitive edge. MarTechCube is a leading platform dedicated to providing the latest marketing technology updates, industry insights, and expert opinions. Whether you are a marketing professional, bus...
Marketing technology is changing rapidly, and with different AI- and ML-powered tools and strategies in the picture, marketers need to focus on making stricter data privacy rules, understand the need for personalization, and also face exciting opportunities and complex challenges. To stay ahead, you just no longer adapt to the changes but anticipate what’s n...
Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ? I’ve worked in digital media and advertising for my entire career. That has included senior revenue roles at both start-ups and global media organizations, including News Corp and Bloomberg. I have also served as an advisor for several businesses t...
Explore new job opportunities and advance your career with EzRojgar, a leading job portal that connects job seekers with employers across various industries. With an extensive database of job listings, makes it easy for job seekers to find relevant and exciting job opportunities that match their skills and aspirations.
