Bill, can you please give a brief overview of your professional journey in e-commerce and marketing leading to your current role at SmartBug Media? I entered the e-commerce world back in early 2012 as a platform developer, but I quickly realized my strengths were better suited to client and brand management. For more than a decade, I’ve had the opportunity t...
Currently, the potential threat of third-party cookies’ removal has become the key driver of change across the sphere of digital marketing. These small pieces of code have been useful to marketers in that they help in tracking the behavior of users across the world wide web for advertising. However, due to the awareness of privacy concerns and the protection...
To stay ahead of the marketing competition, marketers and sales professionals require relevant customer data to learn more about their target market and their willingness to purchase and serve their needs. A recent global survey showed that more than 62% of B2B marketers yield traffic and leads, which is the most challenging assignment. Consequentially, they...
Today, in the fast-moving world of healthcare, where innovation not only has the power to do good but is the need of the hour, the strength of strategic partnerships acts as a push forward to make inroads. Never has there been so much of a mandate on healthcare organizations to drive increased performance around better patient outcomes and more compelling pa...
Outcomes Rocket, a renowned B2B healthcare marketing agency, is proud to announce the launch of a cutting-edge assessment tool designed to help companies understand and optimize their digital marketing efforts. Saul Marquez, CEO of Outcomes Rocket, started with little natural marketing talent but has grown the business into a thriving seven-figure agency. Hi...
The Role of Data in Product Information Management The real value of leveraging PIM to capture a market hinges on its ability to serve as a comprehensive source of truth. This role extends far beyond simple data storage. To achieve this, it must be adept at integrating and organizing data from various sources, typically through system integration and using m...
Big data analytics in B2B marketing can help generate unparalleled insights such as client behavior, purchasing trends, inventory management, and the overall supply chain. However, this method of collecting, processing, storing, and preparing large data sets for B2B marketing organizations can take time to understand the data management tools. Big data analy...
Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp? When I was studying for my bachelor’s degree in electrical engineering, my friends and I founded a tech company. I became the head of marketing in that company that eventually had dif...
Attracting and converting new clients is a crucial step in the lead generation process, which is essential for business expansion. This intricate environment necessitates the use of efficient tactics like SEO and content marketing and provides a number of issues, including data quality and ROI measurement. The area is changing due to emerging ideas like AI a...
data and alternative IDs post the shift towards Google’s Privacy Sandbox? Additionally, how is in-app advertising anticipated to be affected? Obviously, this shift away from third-party cookies and potentially device IDs will do more harm to the industry than good. Let me explain; for marketers, if you’re all-in on finding your audience on the open-web, cook...
Ken, could you kindly provide a brief overview of your professional journey, leading to the establishment of MobileFuse? Hello! I’m Ken Harlan, Founder and CEO of MobileFuse, one of the largest in app advertising, DOOH and CTV platforms. For background, MobileFuse empowers brands and marketers by reaching highly curated audiences by combining moments-based t...
With its cutting-edge tools and tactics, the Martech sector is completely changing the way Micro, Small, and Medium-Sized Enterprises (MSMEs) expand. Social media marketing platforms and customer relationship management (CRM) systems are important examples of these. Client relationship management (CRM): MSMEs may efficiently handle and evaluate client contac...
