Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? Over the past 20 years, I have dedicated myself to the world of product design and development. Throughout this journey, I have witnessed a remarkable transformation in how organizations ...
IoT promises to change the face of modern marketing, providing businesses with new ways to interact with consumers. The connotation of IoT lies not only in a colossal network of connected devices but also in the continual collection of data on user behavior. With more and more such devices making their way into different aspects of life, especially in the ha...
Greetings Matthew, Can you share with our audience a brief overview of your professional journey, highlighting key milestones and experiences that have shaped your career in the ad tech industry? I’ve spent the last 15+ years of my career in AdTech and I am grateful to have had the opportunity to experience the wide spectrum of the media business firsthand. ...
Mike, please provide a brief overview of AdLib and its unique position in the advertising software industry. a. AdLib stands out in the advertising software industry by seamlessly connecting with top global DSPs through our MetaDSP. We offer analytics that ingest and normalize data from diverse DSPs and major media supply sources, providing consolidated repo...
If you’re a corporate marketer whose job is to get a B2B marketing message in front of a global audience, is the structure of your agency’s network really of importance when you’ve got so many other considerations when appointing a creative partner? After all, there are a diverse array of models (we’ve counted 20), and even if you are just considering the tw...
Gains won during peak shopping season will turn to dust in 2024 unless app engagement is built all year round, argues Sue Azari, eCommerce Industry Lead at analytics firm AppsFlyer The 2023 holiday season gave app marketers many reasons to be confident. Smartphone use reached a tipping point over desktop, driving 51.8% of online sales over Black Friday in th...
Marketing analytics is not just an investment in the collection of data; it’s an investment in understanding and delivering value to the customer, which is central to the success of any D2C or e-commerce business. As the direct-to-consumer (D2C) and e-commerce landscapes evolve, savvy businesses recognize the immense value of marketing analytics. Far beyond ...
The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing strategies must be refined. In 2024, a defined digital growth strategy will merely be more critical than necessary. Even though there are a lot of alternatives, what...
In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Mark...
Building a strong online presence is no longer optional now. Everyone from small businesses to large giants is trying to make up for the instant attention in a congested arena, thus making it key to know how people get involved with their target audience. Concerning the issue, the digital engagement metrics fill in the gaps. By applying responsible user beha...
One significant area where sustainability meets MarTech is in the realm of performance marketing strategy. Businesses are optimizing their digital campaigns to not only drive sales but also to promote sustainable practices. By incorporating eco-friendly messaging and showcasing green initiatives, companies can attract environmentally conscious consumers whil...
In 2024, the convergence of sales and marketing functions has become imperative for businesses aiming to thrive in a competitive landscape. With the evolving dynamics of consumer behavior and technological advancements, a seamless integration of sales and marketing efforts is crucial. This integration is facilitated by leveraging innovative strategies such a...
