With the current evolving world of B2B marketing, it is vital for companies to focus on retaining their loyal customers and continue to drive business with them. It not only increases the responsibility of building a loyalty program that rewards customers for repeat purchases but drives a sense of being valued among themselves. When it comes to loyalty progr...
One cannot just store data to be considered good at managing digital assets; it is all about how one can make operations smooth, effective collaboration, and efficient. As such, the Digital Asset Management (DAM) software has proven crucial to organizations with the following objectives. But what are the ways to optimally utilize the concept of DAM in order ...
In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new dawn of efficiency and personalization. With businesses and marketers keen to navigate this evolving landscape, the stakes are high, and the race to leverage AI in MarTech is on. MarT...
Introduction In today’s successful business-to-business (B2B) environment, organizations require more than increased sales volume or wider territory coverage. These organizations crave to stay relevant with this growing expanse and encourage marketing professionals to upskill and adapt to the intricate dynamics of learning new trends and methods to make the ...
While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments and the rapid proliferation of video-supporting environments in the form of social and Connected TV (CTV) have propelled the format into the s...
Email marketing is considered one of the most efficient and effective ways to reach your target audiences in this digital landscape. However, the email marketing strategies that B2C companies use are poles apart from B2B email marketing strategies that are implemented in B2B companies. B2B companies rely heavily on personalization and frequently send message...
While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments and the rapid proliferation of video-supporting environments in the form of social and Connected TV (CTV) have propelled the format into the s...
High-impact insights teams use customer feedback to gain a deeper, more comprehensive understanding of customer needs and to spur decision makers to respond rapidly to changing customer expectations. The very best insights teams, however, do one more thing to produce greater customer value: they help their companies innovate. In today’s market, there is sign...
In the 21st century, visual learning has overtaken the traditional reading approaches, especially in the B2B world where video content marketing is the new hype as viewers seek more engaging, informative, and personalized video experiences that will aid them in finding the right solutions. These videos offer great engagement through graphs, images, and UI sn...
Let’s be honest with the fact that designing a B2B communication plan is no easy task when compared to B2C communication strategies. In B2B, every move marketers make needs to be more strategic and technical; from messaging with the customer to getting clients on board, every step is crucial. Further, the equation gets more complex when you have to think abo...
In B2B sales today, the buying process is more sophisticated than ever we have seen, and the customers are engaging with the vendor through multiple touch points and mediums, making the customer experience as equally important as the product and services offered. The concept of omnichannel marketing, where a business employs various channels with a goal of d...
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years of anticipation, many marketers still aren’t feeling ready for a cookieless world, with 63% unprepared to deliver personalized campaigns and 5...
