Already popular throughout Asia, the age of shopping via social channels has arrived in North America— and smart brands are taking advantage of it for the busy holiday season. The days of the Sears Catalog, that century-long staple of the holiday season, are long gone. The catalog ended in 1993, but its blueprint lives on. Convenient shop-from-home experienc...
• 1. Understanding Microlearning • 2. Benefits of Microlearning on Software Platforms • 2.1 Efficiency • 2.2 Adaptability • 2.3 Personalization • 3. Experience Management Platform (EMP) and CX Management Platform in Microlearning For more such updates, follow us on Google News Martech News
• 1. Chief Marketing Officers Drive Growth Through Internal Sustainability Efforts • 2. Sustainability as an Imperative for Growth • 3. Sustainability in Uncertain Times For more such updates, follow us on Google News Martech News
Real-World Use Cases Fewer companies can understand the true worth of intent-based data. Hence, through the below real-world instances, we present the idea that collaborative efforts between sales and marketing teams often result in successful sales conversions. 1. Starbucks The Starbucks app uses intent-based data to suggest drinks for their users based on ...
• 1. Chief Marketing Officers Drive Growth Through Internal Sustainability Efforts • 2. Sustainability as an Imperative for Growth • 3. Sustainability in Uncertain Times 1. Chief Marketing Officers Drive Growth Through Internal Sustainability Efforts CMOs are pivotal in spearheading internal sustainability efforts that not only align with corporate values bu...
I’ve built my career at the intersection of marketing and high tech, working in industries that focus on using technology to improve people’s lives and work — like telecommunications, networking, data management, artificial intelligence, and now digital learning. So, it hasn’t been too big a leap for me to embrace all the ways that marketing has evolved in t...
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How the Great Resignation is Impacting Businesses The Great Resignation is significantly reshaping the business landscape. Companies, particularly small businesses, are grappling with high turnover rates and challenges in acquiring new talent. These unprecedented shifts impact industries worldwide, with a record-breaking number of individuals leaving their j...
