SnapLogic, the leader in generative integration, today announced a decade of collaboration with Adobe (Nasdaq:ADBE), a leading software provider that is changing the world through digital experiences, that has leveraged the SnapLogic Platform to accelerate the company’s data transformation across business functions. As part of Adobe’s mission to change the w...
Indeed, brand alignment remains critical in sustaining and nurturing growth in a highly competitive B2B environment. Brand advocates—devoted enthusiasts who promote the brand—significantly contribute to this alignment. Endorsing these fundamental evangelists for your brand not only improves the credibility of your brand but also unifies your message and enga...
Social media feeds are flooded with influencer-supported content, sponsored posts, and advertisements showcasing the newest products. Because there is more stuff in feeds than users can handle, organic postings are becoming invisible and overtaken by sponsored content. More organic reach develops organically as more material is released. As a result, social ...
Zendesk, the company providing the most complete AI solution for CX on the market, today announced Lila Tretikov has joined its Board of Directors. Her appointment comes as the company delivers the industry’s most powerful AI Agents backed by 100 percent quality assurance and workforce engagement management. Tretikov currently serves as Partner and Head of A...
As consumers, we’ve all experienced fear about big data and its apparent ambivalence to privacy. Frightening headlines like “What Your Fitness App Knows About You” are pervasive. All companies interfacing with sensitive consumer information have the responsibility to dispel this understandable trepidation. The prevalence of careless and ambiguous data collec...
Dallas-based digital marketing agency Aletheia Marketing & Media Inc has acquired AI content intelligence platform Pluralytics. The acquisition comes at a time when values are a primary driver of consumer purchasing decisions, business communication, and employee relations, making the opportunities to scale with AI boundless. The Aletheia and Pluralytics...
Nextiva, the leading unified customer experience management platform, announced that Stephanie Robotham has been appointed as Chief Growth Officer, partnering with Chief Marketing Officer Yaniv Masjedi and Chief Revenue Officer Jim Nystrom to accelerate the company’s next phase of growth. Robotham has 30 years of experience leading creative and innovative ma...
Bill, can you please give a brief overview of your professional journey in e-commerce and marketing leading to your current role at SmartBug Media? I entered the e-commerce world back in early 2012 as a platform developer, but I quickly realized my strengths were better suited to client and brand management. For more than a decade, I’ve had the opportunity t...
Currently, the potential threat of third-party cookies’ removal has become the key driver of change across the sphere of digital marketing. These small pieces of code have been useful to marketers in that they help in tracking the behavior of users across the world wide web for advertising. However, due to the awareness of privacy concerns and the protection...
To stay ahead of the marketing competition, marketers and sales professionals require relevant customer data to learn more about their target market and their willingness to purchase and serve their needs. A recent global survey showed that more than 62% of B2B marketers yield traffic and leads, which is the most challenging assignment. Consequentially, they...
Today, in the fast-moving world of healthcare, where innovation not only has the power to do good but is the need of the hour, the strength of strategic partnerships acts as a push forward to make inroads. Never has there been so much of a mandate on healthcare organizations to drive increased performance around better patient outcomes and more compelling pa...
Outcomes Rocket, a renowned B2B healthcare marketing agency, is proud to announce the launch of a cutting-edge assessment tool designed to help companies understand and optimize their digital marketing efforts. Saul Marquez, CEO of Outcomes Rocket, started with little natural marketing talent but has grown the business into a thriving seven-figure agency. Hi...
