I’ve built my career at the intersection of marketing and high tech, working in industries that focus on using technology to improve people’s lives and work — like telecommunications, networking, data management, artificial intelligence, and now digital learning. So, it hasn’t been too big a leap for me to embrace all the ways that marketing has evolved in t...
Check out Martech Cube's most recent article to learn how to take proactive measures to lessen the effects of the Great Recession. Dive in to learn more!
How the Great Resignation is Impacting Businesses The Great Resignation is significantly reshaping the business landscape. Companies, particularly small businesses, are grappling with high turnover rates and challenges in acquiring new talent. These unprecedented shifts impact industries worldwide, with a record-breaking number of individuals leaving their j...
Data security in mobile engagement is a top concern. In an illuminating discussion with Alex Campbell from Vibes, learn how Vibes guarantees data protection, compliance, and personalized messaging.
WebOps teams can improve productivity and performance by streamlining online procedures through good communication. Industry expert Christy Marble speaks about this topic.
Account-based marketing (ABM) is a strategy that has been popular over the past few years among B2B marketers. It is one of the smartest approaches for B2B companies of all sizes that need to reach and influence customers within an account effectively. The essence of the ABM strategy is based on your company’s objectives and the engagement needed to convert ...
WebOps teams can improve productivity and performance by streamlining online procedures through good communication. Industry expert Christy Marble speaks about this topic.
WebOps teams can improve productivity and performance by streamlining online procedures through good communication. Industry expert Christy Marble speaks about this topic.
One way to gain an audience's confidence before influencing a subsequent purchase is through "de-influencing". Read the article to discover the effectiveness of "de-influencing."
