In the ever-evolving landscape of B2B manufacturing, the combination of artificial intelligence (AI) and account-based marketing (ABM) has ushered in a new dawn of efficiency and effectiveness in converting target audiences into clients. As B2B businesses strive to reach and engage with their customers, AI-enabled technologies play a pivotal role in reshapin...
Stay ahead in the evolving landscape of marketing dynamics by knowing the difference between demand and lead generation. In the web of marketing, there are two terms that tend to interweave with each other, creating a riddle for professionals: demand and lead generation. Although they have the same objective of enhancing business performance, their approache...
Katrina Smart The IAB predicts the rapidly growing retail media industry in Europe will reach €25B by 2027. As the market continues to grow, and an increasing number of new retail media networks launch across Europe, the challenge to determine the best investment becomes even more complex. Although the European market is much more nascent than the US, retail...
Many companies and organizations currently utilize data analytics to assess their performance and understand customer motivation in an effort to pivot where needed to drive engagement and sales. Though this relentless pursuit of “why” has dominated the analytics landscape since inception, many advancements have conversely led to a deluge of data, making the ...
AI in marketing is a topic unlikely to catch modern marketers by surprise, bearing in mind all the tools seamlessly incorporated into everyday operations. AI features hidden in social and search engine advertising solutions, email marketing platforms, e-commerce tools Also Read – Data Collaboration Is Getting Harder – Time for an OpenAPI for Data 1. Challeng...
AI is a disruptive technology in marketing with the potential to revolutionize decision-making processes, efficiency, and the quality of customer experiences. Its prospects of personalized experiences, campaign optimization, and data-centered insights indicate a new era in engagement efficiency. However, the adoption of AI in marketing faces several challeng...
From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. But how exactly is this intangible yet compelling force influencing our strategies and tactics? More importantly, what does this mean for the world of marketing as we know it? If these questions have sparked your cu...
From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. But how exactly is this intangible yet compelling force influencing our strategies and tactics? More importantly, what does this mean for the world of marketing as we know it? If these questions have sparked your cu...
Just about ten years ago, the OpenAPI spec became a hot topic for programmatic advertisers. Today we use the term “interoperability” to talk about connecting pipes across the digital advertising ecosystem, but back then, we simply talked about the fact that everyone was drowning in complexity. Publishers, brands and agencies had too few technical resources t...
The concept of the metaverse has transcended from science fiction to a burgeoning digital reality, creating new avenues for brands to engage with their audience. As the metaverse continues to gain traction, savvy marketers are exploring innovative ways to establish their presence and connect with consumers in this virtual realm. The metaverse refers to a col...
As SVP of DXP Products, your job role involves leading cross-functional teams. Let us know how you built and mentored these teams to seek innovation in software development? Innovation is the holy grail in the world of software. We know of the success stories of Apple, Microsoft, and Facebook; it is often talked about as unicorns that are magical – something...
Ryan, can you tell us about your background and how it led you to become the Chief Product Officer at CallRail? I’ve spent more than 15 years in product development and leadership at a wide range of companies, from early-stage startups to Fortune 500 businesses. Before starting my tenure at CallRail I led the development of Banjo’s world-class artificial int...
