Ivana, can you please briefly introduce your role as VP of Demand Gen & Community at Amity, highlighting key responsibilities and areas of focus. In my current role at Amity, I lead two passionate teams: the Community team and the Demand Generation team. The Community team focuses on advising companies on the best ways to utilize Amity’s pre-built social...
Artificial Intelligence (AI) is transforming demand creation for businesses and changing the account-based marketing (ABM) landscape. AI integration is having a major impact on account-based marketing (ABM), a strategic approach that uses tailored marketing efforts to target high-value accounts. Demand creation is one important area in which AI is changing A...
The combination of account-based marketing (ABM) and artificial intelligence (AI) is transforming how companies interact with their target audience in today's digital world. By integrating AI technologies, account-based marketing (ABM), a strategic approach that targets individual high-value accounts, has witnessed a huge increase in efficacy. By offering mo...
Introduction In the contemporary world of the digital revolution, customers have plenty of choices in terms of services and brands. Thus, it’s essential for organizations to forge an establishment to create viable and lasting connections. Customer relationship management does not stop with transactional engagements but rather strives for what CRM is after, w...
Evolution of Virtual Reality in Training There have been massive changes in the employment of VR for training. Starting out mostly as an entertainment tool, VR has evolved into the core of professional training environments. This transformation can be attributed to the need for better, interactive learning environments. Technology advancements have been vita...
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
Companies are always looking for internal ways to implement creative marketing strategies and stock market traders for better development. The advent of AI has revolutionized ABM, leading to increased opportunities and redefining the ways businesses interact with their target audiences. AI has the potential to analyze huge volumes of data, find patterns, and...
The latest in privacy and security innovations to hit marketers comes with Safari’s introduction of Link Tracking Protection in iOS 17 and macOS Sonoma. According to Apple, “Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and...
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
Introduction In a highly competitive environment, businesses must be able to meet and satisfy changing consumer needs. The contemporary consumer is much more assertive than ever, indicating the market through their decisions and manners. With technological development, businesses need to keep moving forward in order to not be out of place. In this article, w...
As the business world becomes more and more competitive, attracting people’s attention and turning this interest into actual sales is an ongoing battle. Most of the time, classical marketing strategies lead to results which are not quantifiable. It is within this context that performance-based marketing becomes a strategic model for measuring outcomes. This ...
Could you share some insights into your professional background and journey that led you to the role of Chief Marketing Officer at Acxiom, as well as your experiences and expertise in the field of customer intelligence? I joined Acxiom, now part of IPG, as a marketer 26 years ago. Before that, I started my career as a Royal Navy officer, before my eyesight f...
