203 results found

The Role of Data in Product Information Management The real value of leveraging PIM to capture a market hinges on its ability to serve as a comprehensive source of truth. This role extends far beyond simple data storage. To achieve this, it must be adept at integrating and organizing data from various sources, typically through system integration and using m...

Big data analytics in B2B marketing can help generate unparalleled insights such as client behavior, purchasing trends, inventory management, and the overall supply chain. However, this method of collecting, processing, storing, and preparing large data sets for B2B marketing organizations can take time to understand the data management tools. Big data analy...

Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp? When I was studying for my bachelor’s degree in electrical engineering, my friends and I founded a tech company. I became the head of marketing in that company that eventually had dif...

Attracting and converting new clients is a crucial step in the lead generation process, which is essential for business expansion. This intricate environment necessitates the use of efficient tactics like SEO and content marketing and provides a number of issues, including data quality and ROI measurement. The area is changing due to emerging ideas like AI a...

data and alternative IDs post the shift towards Google’s Privacy Sandbox? Additionally, how is in-app advertising anticipated to be affected? Obviously, this shift away from third-party cookies and potentially device IDs will do more harm to the industry than good. Let me explain; for marketers, if you’re all-in on finding your audience on the open-web, cook...

Ken, could you kindly provide a brief overview of your professional journey, leading to the establishment of MobileFuse? Hello! I’m Ken Harlan, Founder and CEO of MobileFuse, one of the largest in app advertising, DOOH and CTV platforms. For background, MobileFuse empowers brands and marketers by reaching highly curated audiences by combining moments-based t...

With its cutting-edge tools and tactics, the Martech sector is completely changing the way Micro, Small, and Medium-Sized Enterprises (MSMEs) expand. Social media marketing platforms and customer relationship management (CRM) systems are important examples of these. Client relationship management (CRM): MSMEs may efficiently handle and evaluate client contac...

Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because ...

Today, social media feeds are full of ads, sponsored posts, and videos from influencers promoting the latest finds. The amount of content in feeds is increasing, to more than what customers can consume, leaving organic posts to become invisible and inundated by sponsored content. The more content is published, the more organic reach falls naturally. Because ...

Many lay people tend to mix up marketing and selling, assuming that one naturally follows the other. However, business leaders know better. They know that these two functions are markedly different from each other. And they also understand the negative implications of not coordinating marketing and selling efforts. Often, even when lead generation is suffici...

In sales offices across B2B organizations, AEs and sales leaders grapple with their CRMs, questioning their promised benefits amidst the daily grind. Sales leadership faces resistance from their teams, battling misconceptions about the CRM’s relevance. Meanwhile, sales folks on the ground wonder if CRMs can truly help them close business. At the core of this...

MarTech Cube, a renowned leader in B2B digital publishing, has announced a strategic partnership with BBN International, a global network of more than 30 creative and client-focused marketing agencies. This collaboration is set to enhance the capabilities of both organizations in the realm of B2B marketing. “This partnership with BBN International represents...