As consumers, we’ve all experienced fear about big data and its apparent ambivalence to privacy. Frightening headlines like “What Your Fitness App Knows About You” are pervasive. All companies interfacing with sensitive consumer information have the responsibility to dispel this understandable trepidation. The prevalence of careless and ambiguous data collec...
Dallas-based digital marketing agency Aletheia Marketing & Media Inc has acquired AI content intelligence platform Pluralytics. The acquisition comes at a time when values are a primary driver of consumer purchasing decisions, business communication, and employee relations, making the opportunities to scale with AI boundless. The Aletheia and Pluralytics...
Nextiva, the leading unified customer experience management platform, announced that Stephanie Robotham has been appointed as Chief Growth Officer, partnering with Chief Marketing Officer Yaniv Masjedi and Chief Revenue Officer Jim Nystrom to accelerate the company’s next phase of growth. Robotham has 30 years of experience leading creative and innovative ma...
Bill, can you please give a brief overview of your professional journey in e-commerce and marketing leading to your current role at SmartBug Media? I entered the e-commerce world back in early 2012 as a platform developer, but I quickly realized my strengths were better suited to client and brand management. For more than a decade, I’ve had the opportunity t...
Currently, the potential threat of third-party cookies’ removal has become the key driver of change across the sphere of digital marketing. These small pieces of code have been useful to marketers in that they help in tracking the behavior of users across the world wide web for advertising. However, due to the awareness of privacy concerns and the protection...
To stay ahead of the marketing competition, marketers and sales professionals require relevant customer data to learn more about their target market and their willingness to purchase and serve their needs. A recent global survey showed that more than 62% of B2B marketers yield traffic and leads, which is the most challenging assignment. Consequentially, they...
Today, in the fast-moving world of healthcare, where innovation not only has the power to do good but is the need of the hour, the strength of strategic partnerships acts as a push forward to make inroads. Never has there been so much of a mandate on healthcare organizations to drive increased performance around better patient outcomes and more compelling pa...
Outcomes Rocket, a renowned B2B healthcare marketing agency, is proud to announce the launch of a cutting-edge assessment tool designed to help companies understand and optimize their digital marketing efforts. Saul Marquez, CEO of Outcomes Rocket, started with little natural marketing talent but has grown the business into a thriving seven-figure agency. Hi...
The Role of Data in Product Information Management The real value of leveraging PIM to capture a market hinges on its ability to serve as a comprehensive source of truth. This role extends far beyond simple data storage. To achieve this, it must be adept at integrating and organizing data from various sources, typically through system integration and using m...
Big data analytics in B2B marketing can help generate unparalleled insights such as client behavior, purchasing trends, inventory management, and the overall supply chain. However, this method of collecting, processing, storing, and preparing large data sets for B2B marketing organizations can take time to understand the data management tools. Big data analy...
Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp? When I was studying for my bachelor’s degree in electrical engineering, my friends and I founded a tech company. I became the head of marketing in that company that eventually had dif...
Attracting and converting new clients is a crucial step in the lead generation process, which is essential for business expansion. This intricate environment necessitates the use of efficient tactics like SEO and content marketing and provides a number of issues, including data quality and ROI measurement. The area is changing due to emerging ideas like AI a...
