Email marketing is considered one of the most efficient and effective ways to reach your target audiences in this digital landscape. However, the email marketing strategies that B2C companies use are poles apart from B2B email marketing strategies that are implemented in B2B companies. B2B companies rely heavily on personalization and frequently send message...
While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans. Although not a new channel, technological developments and the rapid proliferation of video-supporting environments in the form of social and Connected TV (CTV) have propelled the format into the s...
High-impact insights teams use customer feedback to gain a deeper, more comprehensive understanding of customer needs and to spur decision makers to respond rapidly to changing customer expectations. The very best insights teams, however, do one more thing to produce greater customer value: they help their companies innovate. In today’s market, there is sign...
In the 21st century, visual learning has overtaken the traditional reading approaches, especially in the B2B world where video content marketing is the new hype as viewers seek more engaging, informative, and personalized video experiences that will aid them in finding the right solutions. These videos offer great engagement through graphs, images, and UI sn...
Let’s be honest with the fact that designing a B2B communication plan is no easy task when compared to B2C communication strategies. In B2B, every move marketers make needs to be more strategic and technical; from messaging with the customer to getting clients on board, every step is crucial. Further, the equation gets more complex when you have to think abo...
In B2B sales today, the buying process is more sophisticated than ever we have seen, and the customers are engaging with the vendor through multiple touch points and mediums, making the customer experience as equally important as the product and services offered. The concept of omnichannel marketing, where a business employs various channels with a goal of d...
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years of anticipation, many marketers still aren’t feeling ready for a cookieless world, with 63% unprepared to deliver personalized campaigns and 5...
There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs can help maximize growth in the MarTech ecosystem. How? Let’s take a look at the landscape: The Changing Landscape of MarTech For some time now, marketers have contin...
Jana, it’s a pleasure to have you with us at MarTech Cube. To start off, could you give us a brief overview of your professional journey and what led you to your current role? It’s a pleasure to be here! Yes of course, my first job out of college was working for a record label and while there I quickly took an interest in their digital department which led m...
Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization? Historically, marketers have often been urged to “speak the language of business,” a phrase that essentially meant translating the value of marketing activities into terms CEOs and CFOs could understand—often focusi...
With businesses moving into a digitized world, digital marketing has become essential to any company’s success. To keep up with constant changes in consumer habits, traditional strategies are gradually becoming obsolete. Given the current landscape, marketing companies and marketers are seeking more effective strategies to maintain communication with their c...
As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that of customer retention, customer retention is not only desirable but also a necessity. A detailed improvement technique to increase retention rates is customer feedback throug...
