As we look to 2025, influencer marketing can be a powerful strategy for promoting your services, products, or brands; establishing credibility and expertise, and creating a significant following within a particular niche or industry. In a recent report by LinkedIn, it was witnessed that 46.3% of B2B companies are focusing on integrating influencer strategies...
Every year, Black Friday feels like a marathon for marketers—and a sprint for everyone else. If you’re looking to grab attention and drive sales, email is still one of the most powerful tools in your toolkit. At GetResponse, we analyzed over 1 billion emails sent by our U.S.-based customers in the first half of this year, focusing on active senders with list...
Affiliate marketing remains to be one of the most popular and lucrative models for businesses and marketers in the modern world. Hence, the need to understand trends and indicators projecting that the global affiliate marketing industry could reach $15.7 billion by 2025. The purpose of this article is to identify the key approaches worth following to harness...
AI is reshaping B2B marketing, making powerful tools for data, personalization, and automation available to businesses of all sizes. As AI becomes more widespread, marketers need to focus on improving strengths—like building relationships, choosing strategic accounts, measuring impact beyond data, and staying creative. By combining AI and these areas where A...
Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical Engineering from the College of Engineering in Guindy, Chennai, India. I began my career as a software product manager, working on the industry-leading Objective Grid at Stingray...
The holiday is around the corner, and this is a wonderful time yet one of the busiest times, especially from the rushing to and from events and working on end-of-year projects. However, this holiday can bring a powerful possibility for public relations (PR) managers and their teams to promote the brands they represent and engage with key audiences. B2B compa...
Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical Engineering from the College of Engineering in Guindy, Chennai, India. I began my career as a software product manager, working on the industry-leading Objective Grid at Stingray...
The shape of digital business will change drastically because zero-click search and generative AI are fundamentally transforming how businesses interact with consumers and interact with each other online. Businesses will have to fundamentally rethink their approach toward SEO. Instead of only sending traffic to websites, intelligent marketers are making the ...
Jeannine, please provide an overview of Kargo’s Multicultural Content Amplifier (MCA) program and its primary objectives. Kargo’s Multicultural Content Amplifier (MCA) supports diverse content owners. It is one of the most exciting programs I’ve ever worked on and I think its purpose is crucial in the advertising industry. It’s good for business and it’s goo...
The B2B marketing realm has evolved over the years, especially with the introduction of advancement and innovation in technology. Technologies such as AI and ML have brought modifications to traditional marketing efforts, and this shift encouraged B2B businesses to operate or adopt new strategies to remain competitive. And one of the most potent marketing te...
Partnerships have undergone a remarkable evolution, transcending their traditional role as a mere “nice to have” to becoming integral drivers of growth. Against the backdrop of evolving marketing trends, the significance of partnerships has become increasingly apparent. Various industries are witnessing a surge in their acknowledgment as pivotal for driving ...
The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand the B2B buyer’s cravings, companies look for conversational marketing that actively strides in listening to potential clients. From providing them ground zero insights to collecting n...
