The concept of the metaverse has transcended from science fiction to a burgeoning digital reality, creating new avenues for brands to engage with their audience. As the metaverse continues to gain traction, savvy marketers are exploring innovative ways to establish their presence and connect with consumers in this virtual realm. The metaverse refers to a col...
As SVP of DXP Products, your job role involves leading cross-functional teams. Let us know how you built and mentored these teams to seek innovation in software development? Innovation is the holy grail in the world of software. We know of the success stories of Apple, Microsoft, and Facebook; it is often talked about as unicorns that are magical – something...
Ryan, can you tell us about your background and how it led you to become the Chief Product Officer at CallRail? I’ve spent more than 15 years in product development and leadership at a wide range of companies, from early-stage startups to Fortune 500 businesses. Before starting my tenure at CallRail I led the development of Banjo’s world-class artificial int...
As we stand on the cusp of the festive season, businesses are poised for a marketing extravaganza that can shape the narrative of the entire year. This article is a compass for guiding marketers, business owners, and professionals through the intricacies of crafting a successful 2023 festive marketing campaign. Delving into data-driven strategies, creative i...
In the realm of digital advertising, staying abreast of platform updates is imperative for marketers aiming to reach their target audience effectively. The advent of the Meta Special Ad Category has ushered in a new era, shaping the way advertisers approach campaigns on Meta-owned platforms, including Facebook and Instagram. This article delves into the prof...
Introduction In the ever-evolving world of customer-centric strategies, intent data-driven customer personalization has emerged as a beacon of light for B2B businesses aiming to tailor their approach. Intent data obtains information from various customer interactions and offers valuable insights into individual preferences and behaviors. This blog will focus...
The role and significance of the contact center has shifted and the way organizations approach their contact center infrastructure must change to align with the new realities of modern customer and employee engagement. New research from Verint and Five9 reveals organizations are struggling to embrace new customer service realities due to seismic a shift in t...
In the fast moving world of tech, reaching a 25 year anniversary is no small feat. Since its launch a quarter of a century ago, Google has revolutionised the internet – and digital advertising in particular. With its launch of AdWords in 2000, Google has put itself in the centre of the digital advertising ecosystem. Today, over two-thirds of digital ad buys ...
Already popular throughout Asia, the age of shopping via social channels has arrived in North America— and smart brands are taking advantage of it for the busy holiday season. The days of the Sears Catalog, that century-long staple of the holiday season, are long gone. The catalog ended in 1993, but its blueprint lives on. Convenient shop-from-home experienc...
• 1. Understanding Microlearning • 2. Benefits of Microlearning on Software Platforms • 2.1 Efficiency • 2.2 Adaptability • 2.3 Personalization • 3. Experience Management Platform (EMP) and CX Management Platform in Microlearning For more such updates, follow us on Google News Martech News
• 1. Chief Marketing Officers Drive Growth Through Internal Sustainability Efforts • 2. Sustainability as an Imperative for Growth • 3. Sustainability in Uncertain Times For more such updates, follow us on Google News Martech News
Real-World Use Cases Fewer companies can understand the true worth of intent-based data. Hence, through the below real-world instances, we present the idea that collaborative efforts between sales and marketing teams often result in successful sales conversions. 1. Starbucks The Starbucks app uses intent-based data to suggest drinks for their users based on ...
