Julie, could you provide an overview of the significant milestones and experiences in your professional journey that have been instrumental in molding your career in the field of consumer marketing? I started out in traditional print media but I knew that digital mediums would be the preferred platforms of the future. While at Women’s Wear Daily (WWD), we wa...
Imagine an environment in which stressful tasks are automated, data is converted into informative hints, and customized suggestions are communicated with the utmost accuracy. Marketing efficiency and effectiveness maximization is an expression of perfect coordination for corporate and C-level executives and marketing specialists. Luckily, the beginning of ar...
Introduction In marketing, financial output ought to be supported by tangible results, and data analytics has become inevitable. The analysis of different marketing tools and techniques, Marketing Mix Modeling (MMM), serves as an important method for identifying the effects of marketing strategies on business results. While this holds true for the majority o...
In the era of data-driven business, the role of chief marketing officers (CMOs) has transformed traditional marketing strategies with the help of wealth data. With this data, CMOs can leverage unique opportunities through data analytics to gain essential insights and make decisions that ignite marketing effectiveness, business success, and the topmost priori...
Introduction The establishment of oneself as an idea leader can never be more valuable. With the extra influence of a thought leader, an executive’s brand as well as the brand of the company are raised to a more trustworthy level. Through disseminating useful headings, introducing groundbreaking new ideas, and dominating industry trends, c may function in th...
Introduction The advancement of artificial intelligence has witnessed numerous changes and innovations; one of them is chatbots, which are quite common in our daily lives. One such popular example of chatbots is OpenAI GPT, which has become an integral part of AI-powered virtual assistance and simplifies tasks and improves communication. Also Read – How Exec...
What is the Role of Management Accounting in Strategic Planning? How do you make the best possible business decisions, when you have incomplete data guiding you? Because in the business landscape, change is rapid. And it’s often a case of evolve or die. Your business must remain flexible, adapting and taking new forms to thrive in the face of consistent chan...
The combination of account-based marketing (ABM) and artificial intelligence (AI) is transforming how companies interact with their target audience in today's digital world. By integrating AI technologies, account-based marketing (ABM), a strategic approach that targets individual high-value accounts, has witnessed a huge increase in efficacy. By offering mo...
Ivana, can you please briefly introduce your role as VP of Demand Gen & Community at Amity, highlighting key responsibilities and areas of focus. In my current role at Amity, I lead two passionate teams: the Community team and the Demand Generation team. The Community team focuses on advising companies on the best ways to utilize Amity’s pre-built social...
Artificial Intelligence (AI) is transforming demand creation for businesses and changing the account-based marketing (ABM) landscape. AI integration is having a major impact on account-based marketing (ABM), a strategic approach that uses tailored marketing efforts to target high-value accounts. Demand creation is one important area in which AI is changing A...
The combination of account-based marketing (ABM) and artificial intelligence (AI) is transforming how companies interact with their target audience in today's digital world. By integrating AI technologies, account-based marketing (ABM), a strategic approach that targets individual high-value accounts, has witnessed a huge increase in efficacy. By offering mo...
Introduction In the contemporary world of the digital revolution, customers have plenty of choices in terms of services and brands. Thus, it’s essential for organizations to forge an establishment to create viable and lasting connections. Customer relationship management does not stop with transactional engagements but rather strives for what CRM is after, w...
