Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical Engineering from the College of Engineering in Guindy, Chennai, India. I began my career as a software product manager, working on the industry-leading Objective Grid at Stingray...
The shape of digital business will change drastically because zero-click search and generative AI are fundamentally transforming how businesses interact with consumers and interact with each other online. Businesses will have to fundamentally rethink their approach toward SEO. Instead of only sending traffic to websites, intelligent marketers are making the ...
Jeannine, please provide an overview of Kargo’s Multicultural Content Amplifier (MCA) program and its primary objectives. Kargo’s Multicultural Content Amplifier (MCA) supports diverse content owners. It is one of the most exciting programs I’ve ever worked on and I think its purpose is crucial in the advertising industry. It’s good for business and it’s goo...
The B2B marketing realm has evolved over the years, especially with the introduction of advancement and innovation in technology. Technologies such as AI and ML have brought modifications to traditional marketing efforts, and this shift encouraged B2B businesses to operate or adopt new strategies to remain competitive. And one of the most potent marketing te...
Partnerships have undergone a remarkable evolution, transcending their traditional role as a mere “nice to have” to becoming integral drivers of growth. Against the backdrop of evolving marketing trends, the significance of partnerships has become increasingly apparent. Various industries are witnessing a surge in their acknowledgment as pivotal for driving ...
The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand the B2B buyer’s cravings, companies look for conversational marketing that actively strides in listening to potential clients. From providing them ground zero insights to collecting n...
Could you provide an overview of your journey to Director of Brand and Communications at Glassbox? Before joining Glassbox as Director of Brand and Communications, I spent many years in corporate communications and brand marketing, specializing in high-growth B2B tech companies. Having always had a deep passion for storytelling and strategic communication, I...
If there’s one phrase that nearly every marketer has heard, it’s ‘do more with less’. The release of ChatGPT and the many, many AI-powered writing tools that followed, it actually seemed possible to abide by that adage. As the best marketing teams know, good content is expensive and time consuming. This is likely why immediately following the launch of ChatG...
Customer Data Platforms (CDPs) have become indispensable tools in today’s data-driven business landscape. They empower organizations to centralize and use customer data for improved marketing, sales and customer service strategies. However, with the rapid evolution of technology and increasing data privacy concerns, choosing the right CDP can prove to be a d...
Customer Data Platforms (CDPs) have become indispensable tools in today’s data-driven business landscape. They empower organizations to centralize and use customer data for improved marketing, sales and customer service strategies. However, with the rapid evolution of technology and increasing data privacy concerns, choosing the right CDP can prove to be a d...
In the age of rapid digital transformation, the emergence of AI technologies like ChatGPT has revolutionized the way we interact with media and information, presenting both unprecedented opportunities and significant challenges for businesses in the realm of public relations and brand strategy. This transformation is not just about the adoption of new tools ...
By 2025, a customer loyalty program for encouraging multiple B2B purchases is not only a valuable marketing asset but a necessity for sustainable success and competitive advantage in the saturated martech market. Through providing target incentives, using information for differentiation, and connecting loyalty to all other forms of marketing communication, c...
