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Introduction In today’s successful business-to-business (B2B) environment, organizations require more than increased sales volume or wider territory coverage. These organizations crave to stay relevant with this growing expanse and encourage marketing professionals to upskill and adapt to the intricate dynamics of learning new trends and methods to make the ...
Jana, it’s a pleasure to have you with us at MarTech Cube. To start off, could you give us a brief overview of your professional journey and what led you to your current role? It’s a pleasure to be here! Yes of course, my first job out of college was working for a record label and while there I quickly took an interest in their digital department which led m...
With businesses moving into a digitized world, digital marketing has become essential to any company’s success. To keep up with constant changes in consumer habits, traditional strategies are gradually becoming obsolete. Given the current landscape, marketing companies and marketers are seeking more effective strategies to maintain communication with their c...
Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp? When I was studying for my bachelor’s degree in electrical engineering, my friends and I founded a tech company. I became the head of marketing in that company that eventually had dif...
Attracting and converting new clients is a crucial step in the lead generation process, which is essential for business expansion. This intricate environment necessitates the use of efficient tactics like SEO and content marketing and provides a number of issues, including data quality and ROI measurement. The area is changing due to emerging ideas like AI a...
Ken, could you kindly provide a brief overview of your professional journey, leading to the establishment of MobileFuse? Hello! I’m Ken Harlan, Founder and CEO of MobileFuse, one of the largest in app advertising, DOOH and CTV platforms. For background, MobileFuse empowers brands and marketers by reaching highly curated audiences by combining moments-based t...
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In sales offices across B2B organizations, AEs and sales leaders grapple with their CRMs, questioning their promised benefits amidst the daily grind. Sales leadership faces resistance from their teams, battling misconceptions about the CRM’s relevance. Meanwhile, sales folks on the ground wonder if CRMs can truly help them close business. At the core of this...
