Mike, please provide a brief overview of AdLib and its unique position in the advertising software industry. a. AdLib stands out in the advertising software industry by seamlessly connecting with top global DSPs through our MetaDSP. We offer analytics that ingest and normalize data from diverse DSPs and major media supply sources, providing consolidated repo...
The digital landscape is a fluid place rather than a stable entity. Modern digital marketing is as dynamic as its media—every year, a new platform is created, user behavior changes and marketing strategies must be refined. In 2024, a defined digital growth strategy will merely be more critical than necessary. Even though there are a lot of alternatives, what...
In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Mark...
Building a strong online presence is no longer optional now. Everyone from small businesses to large giants is trying to make up for the instant attention in a congested arena, thus making it key to know how people get involved with their target audience. Concerning the issue, the digital engagement metrics fill in the gaps. By applying responsible user beha...
One significant area where sustainability meets MarTech is in the realm of performance marketing strategy. Businesses are optimizing their digital campaigns to not only drive sales but also to promote sustainable practices. By incorporating eco-friendly messaging and showcasing green initiatives, companies can attract environmentally conscious consumers whil...
In 2024, the convergence of sales and marketing functions has become imperative for businesses aiming to thrive in a competitive landscape. With the evolving dynamics of consumer behavior and technological advancements, a seamless integration of sales and marketing efforts is crucial. This integration is facilitated by leveraging innovative strategies such a...
Greetings, Tony, can you please share a bit about your professional journey and how it led you to your current role as President of Pipeline360? I have been in the business of building, growing, and leading tech, data, media, and marketing services companies for over three decades. I’ve held leadership roles at Thomasnet.com, UBM TechWeb, VNU Media, The Holl...
Jesse, can you briefly share your background and how you became the head of employee experience at Rightpoint? For my career I’ve had a focus on driving engagement and efficiency for customers using innovative technologies. I joined Rightpoint 12 years ago in the role of General Manager for our new at the time Detroit office and was responsible for driving t...
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Can you brief us about yourself, your experience in the industry so far, and how it led you to become the VP of Partnerships at CallRail? I’ve had the privilege of being deeply involved in the partnership landscape for over a decade, where I’ve been able to gain extensive experience across various companies in the tech industry. Having worked with companies ...
Introduction Social media marketing has taken off in the healthcare sector in a way never seen before, using a variety of platforms to interact with consumers. The importance of social media marketing in revolutionizing healthcare outreach is emphasized by MarTech Cube. By using social media platforms wisely, healthcare organizations share vital health info...
